The Legendary
Fruita, Colorado

About Fruita, Colorado

Tucked along the western edge of Colorado’s high desert, Fruita is a small town with a big personality—and an even bigger love for bikes.

With roots dating back to the late 1800s, Fruita started as a quiet agricultural community built around orchards, farmland, and the Colorado River. Over time, it evolved into something much more dynamic: a world-class hub for outdoor adventure where riders, runners, climbers, families, and fun-seekers gather year-round.

A Town Built for Riders

If you’ve spent even five minutes in Fruita, you know one thing: this town lives and breathes bikes.

From iconic mountain bike networks like 18 Road and the Kokopelli Trails to an ever-growing web of smooth, scenic gravel, Fruita has earned its reputation as one of the best riding destinations in the American West.

Here, locals aren’t just riders—they’re stewards. The community has spent decades building and preserving trail systems, championing open access, and supporting a culture where dirt-covered calves and dusty helmets are basically a badge of honor. Whether you’re a singletrack addict, a gravel grinder, or a little of both, Fruita rolls out dusty, sun-soaked perfection every time.

Why People Love Fruita

Beyond the trails, Fruita is simply a place that makes you feel good.

Warm, welcoming locals. Laid-back desert vibes. A downtown packed with great food, craft beverages, indie shops, and that irresistible small-town charm. And, of course, endless sunshine—because big desert smiles require bluebird skies.

Visitors come for the adventure, but they stay for the atmosphere. Fruita makes it easy to slow down, unwind, and soak up the red-rock scenery that surrounds you in every direction. Whether you’re here for a weekend ride or a full-blown vacation, Fruita has a way of turning first-timers into lifers.

Why TransRockies Loves Fruita

At TransRockies, we’re lucky enough to host events in some truly incredible places—but Fruita holds a special spot on the map for us.

This community embraces adventure with the same enthusiasm we do. They support events, celebrate riders, and understand the magic of bringing people together around a shared love of bikes. Fruita’s terrain, weather, energy, and unbeatable hospitality make it the perfect home for Desert Gravel and an unforgettable launch point into the surrounding canyon country.

Simply put: Fruita feels like family.